Kogan.com: Business Analysis And Strengths Essay.

About Kogan.com1.Kogan.com is a retail and services business which is a pure –play online retail website. The various business of Kogan is Kogan Marketplace, Kogan Mobile, Kogan Insurance and Kogan Travel. The company was founded in 2006 by Ruslan Kogan headquartered in Australia (Kogan, About us, 2017).
It consists of the few factors which need to be taken into consideration:
Threat of substitute-
The new product seg…

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