LMU Algorithmic Bias Discussion

I’m working on a humanities question and need an explanation and answer to help me learn.

Please read the article Algorithmic Bias in Marketing from the course pack and answer the following questions.1. Briefly summarize the cases of algo bias?4. Is it always prudent to remove group identity from the data? What are some recommendations for detecting and avoiding algo bias?Please be sure the task is single-spaced. You can also include a reference to the article as well.