MAN 3503 FIU Management Case Study
Description
Purpose: to demonstrate your skills at applying the techniques and ideas developed in class
Task:
You have been hired by Delta Airlines to fix their economy class flying experience. Delta would like to see an increase in sales and and increase in satisfaction among fliers over the next 5 – 10 years. Using the resources below AND any other reliable resources you can find, prepare a report that:
Outlines the situation of economy class fliers
Frames the problem correctly
Describes 3 to 6 potential solutions
Models at least one decision using a method from class. You may have to make some assumptions here
- Gives the airline a solution to increase their sales and satisfaction with economy flying.
- https://www.inc.com/bill-murphy-jr/why-does-air-travel-suck-so-bad-this-19th-century-economist-explained-it-with-ju.html (Links to an external site.)
- https://jalopnik.com/why-are-we-so-hellbent-on-making-air-travel-suck-1833972632 (Links to an external site.)
- https://www.fastcompany.com/3051075/why-airline-travel-sucks-its-partially-your-fault (Links to an external site.)
- https://www.refinery29.com/en-us/2018/11/204187/air-travel-history-flying-sucks (Links to an external site.)
https://www.transtats.bts.gov/ (Links to an external site.)
https://www.airlines.org/data/ (Links to an external site.)
Economic Performance of the Airline Industry.pdf Download Economic Performance of the Airline Industry.pdf
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