MDC Islamic Culture Adidas Guerilla PR Campaign Crisis Essay

Instruction: uh-oh – In one to a few paragraphs, draft a crisis scenario that completely derails your guerrilla campaign. Describe why this would constitute a crisis for your organization.

Write a standby (prepared) statement for incoming news inquiries bound to come in.

Please note your choice for a spokesperson, why you chose that person, the public that you are primarily targeting and the media outlets you will utilize to reach them.

Helpful Pointers:

• Look at past crises involving similar organizations
• Be mindful of the four steps for responding effectively to a crisis situation discussed in class.
• Be realistic with your crises, they should be real hot-button issues.

My organization is : Adidas

My pr program file is attached below.