MGT 401 University of Miami Norwegian Cruise Line Business Level Strategy Paper

The doc below is the original file and suggestions are the followings:

Peer review: Business Level Strategy

• Should define differentiation before going more into depth
• Did a good job in regards to the VRIO framework
  • Provide a specific example for each section of the framework
• A bit repetitive in paragraphs
  • A lot of the words used were the same, your arguments would be stronger if you switched up some of wording
• Not much actual information provided but more of an overview, specific examples would get your points across better and overall be more persuasive
  • Example: “The cruise market is divided in ways like pricing, size of ships, length of trips, and itinerary locations”
• Good use of quotes
  • Again could provide more information to back the points up
• Ineffective arguments
  • Could have provided more facts and statistics when asserting claims
  • “Threat of substitute products is evident but isn’t too high”

?This could be improved by adding statistics or studies on the cruise industry

Suggestions: Strategic Choices

(suggested length: 4 to 6 pages)

• Current Strategies (up to 2 pages) – Describe which business- and corporate-level strategies (or combination of strategies) the focal company is primarily pursuing.Use the VRIO framework to determine their competitive potential. Be especially thorough on the question of value and those factors impacting the cost of imitation.
• Recommended Strategy – Use your understanding of the focal company’s strengths/weaknesses and external factors to offer an alternative strategic choice. Specifically, what corporate-level strategy do you recommend? Why and which mode of entry? Identify a potential alliance partner or M&A target.Use findings in your analyses above and the corporate-level VRIO criteria to be convincing!

Strategy Implementation

(suggested length: 1 to 2 pages)

v Remember that the firm’s strategy is only as good as its implementation. Describe the organizational requirements for a successful execution of the strategy you recommend, including organizational structure, management controls, and compensation policies. Point out how it would improve on the current state of the organization as it moves into a post-COVID reality.