MGT 616 CIU Mattel Exapansion Paper
Description
The Mattel Toy Story
With a product line of famous toys such as Barbie and Hot Wheels, Mattel Inc. is an American toy company that has been in decline for some time. The case on p. 87 of your textbook is an account of changes Ynon Kreiz, chief executive at Mattel since 2018, plans to implement to grow the company. After reading this case account, write a paper answering the following questions:
Which of the changes at Mattel are emergent, and which are planned?
Where do the changes that Kreiz is making sit on the continuum from shallow to deep change?
What is your assessment of Ynon Kreizs changes, given the challenges facing the company?
- What imageor imagesof change management does Ynon Kreiz illustrate?
- Finally, if you would like to gain some insights into Ynon Kreiz’s strategies to grow the company, please watch the youtube video here:
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