MKT 3010 South University Marketing Management Pricing Strategies Essay

Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.

Be sure to include the following in your report:

• Determine your price objective with your justification.
• Determine the demand of your service and how this influences your pricing strategy.
• Estimate your cost elements and analyze how this will influence the price of your service.
• Propose a competitive price analysis.
• Select your pricing method and determine your final price along with your justification.

Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not?

• Submit your answers in a 3- to 4-page, excluding title and references Microsoft Word document, using APA style.