MKT 434 Data-Driven Marketing Paper

PROJECT REPORT

Students will be paired with a local organization (WHICH WILL BE MIDLAND UNIVERSITY ADMISSIONS DEPARTMENT) to solve a marketing problem using techniques used in data-driven marketing class. Students will manage the project from start to finish including identifying an issue, analyzing data and summarizing recommendations/findings based on that data for an area organization. Students will present their findings. Students will work in groups of 3-4. 

Project should have a cover page, table of contents, an executive summary, a background section, findings and recommendations with research and impactful data visualizations  and at least two secondary research sources with a citations page.