Moorpark College Lego Case Study Discussion
Description
CASE LINK https://drive.google.com/file/d/1hauQcGRBkYTycH7SsOOKmywm6ox-hyzT/view?usp=drivesdk
From a strong LEGO brand and a place on the list of top 10 toy companies in the world in 1990, LEGO management found their brand at risk by 2000. What do you see as the top 2-3 issues that got the brand into this difficulty? *
Which consumers were LEGO’s traditional target audience? How did that change over time? What issue do you see with these choices? *
Management tried to engage customers on multiple fronts to overcome the various issues the brand faced. Describe the one tactic you feel had the greatest impact on the brand’s turnaround and what made it so impactful. *
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