MU Brooklyn Bike Franchise Discussion

an attractive franchising candidate is “Brooklyn Cruiser”. It is situated in Brooklyn, New York. It is a new business. It deals in bicycles which are affordable but at the same time elegant. Their motto is that they don’t try to cut costs in their bicycles to earn a fortune, they try to keep the price of the bicycle minimum while maintaining good quality. They sell bicycles that have three gear ratios or are three- speed. They deal in bicycles for both men and women. They also sell accessories for bicycles. This is an attractive franchise opportunity because biking is very popular in major cities, and these bikes they are offering are not only great quality but affordable.

https://www.brooklynbicycleco.com/collections/cruiser-bikes

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Assume the franchise business candidate you identified has proven successful in the U.S. market.  1.) Identify a country other than Canada or Mexico that would be an attractive candidate for international expansion of this franchise and explain why this is the case.  Next use this link to develop a cultural distance comparison between the U.S. and your target country.  

https://www.hofstede-insights.com/country-comparison/the-usa/

2.) Describe the similarities and differences in terms of cultural distance between the two countries.  3.) Identify at least one specific challenge the cultural distance will present and how you might address this concern.  4.) Finally, describe any ways that you would need to tailor the product, service or franchise concept within the targeted country.