Points to Look out For in A Partnering Firm for Greyer May Include Discussion

I’m working on a management discussion question and need an explanation and answer to help me learn.

Greyer Corp. has developed a method of killing cancer cells with light in a process called photodynamic therapy (PDT). While its scientists have the medical knowledge, the firm is short on equipment, money, and marketing know-how. As a consultant, what would you advise Greyer to do?