PSU Business Essay

The business will open in riyadh and it is a local bakery, I choose is a bakery called Artsy Tasty which serve the families and friends to bake their cakes and cup cakes under the chef observation. and the target are the children and teenagers

The business owner are Munera Dera, Dana alghamdi, Natalie Halwa, Rawan Mohammed and Itizaz Almutairi.

EXECUTIVE SUMMARY (1 PAGE ONLY)

Artsy Tasty is a local bakery that allows customers to enjoy baking cakes under the chef’s observation. So, they can get new experiences, create unforgettable memories and inspire customers to be future bakers. Artsy Tasty seeks to gain customers who are interested in baking and people who want to get experience in baking such as families, friends, and others. The business plans to open a new industry in Saudi Arabia to be part of reaching economic growth and to make people aware of the baking fields. ( no need to complete this part)

1. INTRODUCTION ?
   1. The Company Profile ? Artsy Tasty is considered as a Limited Liability Company in Saudi Arabia and it will be launched in 2022. The business is owned by five friends who are Munera Dera, Dana alghamdi, Natalie Halwa, Rawan Mohammed and Itizaz Almutairi. So, this type of business was chosen to protect the asset, avoid double taxation and it is easy to add new partners or sell interest to someone else. ( no need to complete this part)
   2. Vision and Mission ?
   3. Strategic Goals ?
   4. Outline of Team Member’s Involvement ?

1. PRODUCTS AND SERVICES ?
   1. Product ? (it is a service giving to the customers to do their own cake and experience and enjoying baking)
   2. Price ? depends in the duration of baking wether it is for 2 or one hours) in Saudi Riyals
   3. Place (Distribution) ? Riyadh saudi Arabia
   4. Promotion ?
2. THE MARKET ?
   1. Market Segmentation ?
   2. Market Analysis ?
   3. Target Market Segment Strategy ?
   4. Competition and Buying Patterns ?

SWOT Analysis ?

References APA style