Saudi Electronic University Intangible Products Discussion

Description

  • Review Chapter 13: Services: The Intangible Products, then give an answer:

  1. Assume you were hired by the local grocery store to help assess its service quality. How would you go about undertaking this project?
  2. What mobile apps do you use that help facilitates your transactions with a specific retailer or service provider? Would you rather use the apps or engage in a face-to-face relationship with a person? How, if at all would your parents’ answers to these two questions differ?

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