SEU Aramco Company Strategic Recommendations Paper

Module 12: Critical Thinking

Critical Thinking: Strategic Recommendations (115 points)

Managing the multi-business corporation to meet high performance expectations is problematic. Research a company in KSA that manages multiple businesses:

Questions:

1. Explain      the corporate structure and provide a review of its business portfolio.
2. What      advice would you provide on the use of portfolio matrices and which      portfolio matrix would you recommend: the GE McKinsey, BCG, or Ashridge      matrix? Why? 
3. Apply      your recommended portfolio matrix and provide a portfolio analysis.
4. How      does diversification create value through the linkages between      businesses?