SEU Management Entrepreneurship and Small Business Worksheet

Guidelines: Your Business Plan should follow this basic outline, plus include any content unique to your choice of product or service. Your plan should demonstrate your understanding of concepts of e-commerce covered by course readings, lectures, and peer reviewed journals. Your business plan should discuss all strategies needed for the creation of an e-commerce site.

I.   Executive Summary (1 Mark) (100-200 Words)

II.  Business Description (2 Marks) (250-300 Words)

    a. Products / Services Offered

    b. Mission Statement

    c. Industry

    d. Business Goals and Objectives

    e. Business Models – Revenue and Payment Models

III. Marketing (2 Marks) (250-300 Words)

    a. Market Analysis / Market Forecast

    b. Target Markets

    c. Marketing Strategy

IV. Competitor Analysis (2 Marks) (250-300 Words)

    a. Competition

    b. Strengths and Weaknesses

    c. Competitive Advantage

V.  Conclusion (2 Marks) (250-300 Words)

VI. References (1 Marks)