Stratford University Marketing Mix Paper

This week you will research how your chosen company uses marketing techniques and strategies to build its customer relationships and grow the business.

1) Product

Provide a brief description of the company’s products (goods and services). Note: Large corporations usually have numerous products, as such, you can narrow them down to one category.

2) Price

Provide a brief description of the company’s pricing strategies. Example: Toyota sells economy cars and luxury cars.

• Is it an effective strategy? Why or why not?

How does their pricing compare with that of competitors?

3) Place

Explain how and where the company sells its products. Note: Many companies have brick and mortar locations as well as an online store and offerings.

• 4)  Promotion
• Briefly describe how this company advertises and promotes its products
• Provide an example of a promotional activity used.

Is it effective? Why or why not?