Swinburne University Website Critique Essay

Each student will choose a brand website (from anywhere in the world – but you must be able to buy a product via that site) and using the application of theory and research, critique the overall quality and communication of brand values, attractiveness and likely effectiveness of the site as a mechanism for the sale of their products online via that site.

Criteria for the assessment will include, but is not restricted to:

1. Context;
2. Content;
3. Ease of navigation;
4. Overall attractiveness/brand clarity;
5. Attributes respective to consumer engagement and opportunities for 2-way interaction/co-creation;
6. Level of customization;
7. Ease of transaction (including security) specific to a sale.