Target Marketing and Positioning Discussion Paper
Question Description
I’m working on a writing multi-part question and need an explanation and answer to help me learn.
FIrst: Target Marketing and Positioning (Bullet Points, single-spaced):
-Identify and describe who the likely current Target Market(s) for the company overall, and for the product line in particular? Use consumer behavior principles and insights to develop your description and utilize evidence from the company’s current marketing mix decisions to support your assertions.
–What competitive advantage has the company pursued particularly for this product line? Discuss and present evidence to support your assertions.
And:
External!!! Analysis Snapshot:
Industry Trend Analysis (Bullet points, single-spaced): Identify specific Technology!!! f actors that are impacting this industry or occurring within this industry. Then, discuss the potential impact that this trends may have on the industry, whether positive or negative, and why. Remember that each trend should have evidentiary support, with a parenthetical citation after the data point, and the full citation in the Works Cited page.
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