Tennessee State University Gucci Fashion Company Mission Statement Paper
Description
Mission statements guide an organizations decisions and strategic plans. Locate an organizations mission statement. Evaluate the effectiveness of the organizations mission statement. What changes would you propose the organization make to the mission statement?
- Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organizations marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organizations mission statement. What recommendations would you make to better align the organizations marketing strategy with its mission?
- Analyze the current and future situation with respect to the organizations target market using the 5W Model for Customer Analysis.
- Examine the organizations external environment and make inferences as to the impact these external factors may have on the organizations current and future marketing planning.
- Identify the organizations competitive advantage. Is the competitive advantage durable and valuable? Defend or critique the organizations competitive advantage based upon your earlier analyses.
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