The Essay Highlights The Importance Of Information Resource Management And CRM Implementation For Macquarie Group.

Key Concepts of IS/ITThe study is based on improving the current business process of selected organization, Macquarie Group by an implementation of CRM system. The current business process of Macquarie Group is such that the sales team handles the customer’s transactions manually. There is a high volume of payment processing in the bank which is done in paper forms. Therefore the challenges that the business faces are a duplic…