Uc Advertising Image Identified by Barthes Discussion

Questions to Respond to for Week 2, in a half-to-full page writeup (covering ALL the questions, NOT 1 page each!):

– What are the three main classes of messages Roland Barthes identifies in the advertising image?
– Why does Barthes deny the possibility of the purely denoted image?
– Why does the author of the article question the applicability of Barthes’s model to non-advertising images?
– Briefly describe what the “Mnemosyne Atlas” is?