UCLA Building Trust Reflection Paper

Purpose of this assignment:

To help you think through and better understand that concept of Trust. Building rapport with people builds credibility. You don’t sell to companies, you sell to People. And people buy (or make any decision) for one reason: Trust. They Trust that what you have will add value for them. They Trust that you will actually do what you say you will do. They Trust that you are putting their best interest in front of your best interest. They Trust that you have a solution that is a Win-Win – it delivers values to both parties.

Assignment Instructions:

Watch the video on Building Trust linked on the Lesson 6 page. The video is titled Sales Education – How to Build Customer Trust . After watching the video and reflecting on the discussions of Trust in the OMSP book, write a reflection that shows your understanding of the key elements of trust, the critical importance, and finally how you earn it. Then share a story of how you have earned someone’s trust and how you both benefited from it.

Your reflection post should be a minimum of four paragraphs, single-spaced.

Module 2: Lesson 6 Presentations:

Sales Education – How to Build Customer Trust