UCLA Integrated Marketing Program Paper

I’m working on a business question and need an explanation and answer to help me learn.

Create promotional strategy that includes at least three different mediums (print ads for billboard, magazine or newspaper ad; radio, direct mail, press release, transportation vehicles, etc.). It should include portions of your elevator pitch and a call to action for each of the three mediums.
Note: in the final project, you will include costs of advertising through these mediums, you may want to capture that information now as you’re working through these items.

Develop a 30-60 day calendar of when, where and how you propose the ads be dropped or positioned to reach your intended audience/target market.

• Resource: The 50 Best Marketing Strategies for Small Business