Understanding The Effect Of CRM Efforts On Customer Retention And Share Development In An Essay.

Background infoColes Supermarket is a supermarket and consumer service chain located in Melbourne, Australia. George Coles founded the supermarket in the year 1914. Coles Supermarket is currently having around 100,000 employees. Their main rival is Woolworths. The company also provides the facility of online shopping. The Australian customers can purchase goods according to their choices sitting at home.
In between the year 1986 and 2006, Col…