University of Central Florida Acquisition of Artforever.Com by Neuquen Inc Case Discussion

1. What discount rate is appropriate for finding the value of Artforever.com? Write a few paragraphs giving your answer and clearly explaining your reasoning and computations; show detailed computations in your Excel spreadsheet labeled Exhibit 1. (Exhibit 1 already calculated and attached below). You are writing a few paragraphs clearly explaining your reasoning on how you got the answer and why it makes sense for artforever.com. It is not steps, you are to write 2-3 paragraphs explaining the answer.