University of Phoenix Marketing Challenges in Health Discussion
Description
Think about marketing challenges in health care.
- How is economics in health care unique from other industries?
- How is marketing in health care unique from marketing in other industries?
- What marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable?
- What marketing elements should be considered before a health care provider eliminates such a product or service?
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