Whole Foods Story Brand Management Case Study Paper & Presentation

https://en.wikipedia.org/wiki/Li-Ning

To complete your case study you should do the following:

• Choose a brand – tangible or intangible (e.g. product, service, country or not-for-profit).
• Think about the attributes of the brand – is it a retail brand, super brand, service-based brand, place/nation brand – what are the dominant traits?
• Discuss the relevant literature for these issues, related to your brand of choice. You are encouraged to use additional literature beyond the reading list to demonstrate both depth and breadth of understanding.
• Construct an in-depth case study of the brand from multiple sources. 

       Make observations and recommendations for the brand (short-term and long-term). This is an opportunity to demonstrate original thinking and creativity.